- Guess was founded in 1981 by four brothers, Georges, Armand, Paul, and Maurice Marciano. They were born in southern France and were influenced by the culture and style, which motivated them to move to California in 1977 to start their business. Guess was one of the first companies to create designer jeans which started out selling in department stores until they came out with their own store.
- The company has successfully granted licenses for the manufacture and distribution of many of its product categories, including kids & baby apparel, watches, footwear, belts, fragrance, jewelry, swimwear, handbags, small leather goods, eye wear, and leather apparel. GUESS? has licensees and distributors in Europe, South America, Asia, Africa and the Middle East.
- Guess has several different lines in their collection which include: GbyGuess, a lower priced line sold mainly through outlet stores and Marciano, up-scale runway inspired line. Guess' main competitors include Abercrombie and Fitch, Express, American Eagle, and Gap. As of January 2007, the Guess wholesale business was represented in over 940 doors in the United States. Guess has approximately 157 retail stores in the United States, including full-priced stores, factory stores and Guess Kids stores, and 51 stores in Canada. Guess also has approximately 236 international stores.
- Awareness is essential at GUESS?. The GUESS? Foundation was established in 1994 as an extension of the company's view of the need for philanthropy and of its sense of corporate responsibility. The scope of the nonprofit organizations it supports grows each year. The Guess foundation devotes attention for financial assistance, and is a benefactor to organizations that work in many areas, including those improving public education, assisting the homeless, and preserving and protecting the environment. The Guess foundation also supports disaster relief, as well as cancer and AIDS research and treatment, among others. Guess community outreach donates time, money, food, and Guess merchandise to help organizations that reach the needy in many communities.
http://en.wikipedia.org/wiki/Guess_(clothing)
http://www.marciano.com/About.aspx
No comments:
Post a Comment